Innovation within a business strategy must be the priority of any organization to increase efficiency in its processes, increase its profit margins and stand out in the market. For an initiative of this type to be successful, it not only requires adequate leadership and an organizational culture open to change, it is also important to have the necessary talent. An innovation and transformation process requires teamwork, which must go beyond the functions of a single department. Therefore, the ideal is to form an interdisciplinary team, with knowledge in strategic design methodologies and with qualified profiles.