Innovation is crucial to face a changing environment and extend the life of businesses. It is not a coincidence, nor is it born from an idea, but rather from a multi-stage design process in which the context and capabilities of the organization must first be understood, as well as the needs of the user, in order to then devise and build solutions that generate value for them. To trigger innovation within an organization, the commitment of senior management is necessary, as well as a team with the tools and skills necessary to carry out this type of initiative.