In this episode, we talk with Carlos Beltrán, Senior Partner at APTO and a leader with more than 15 years of experience in different design projects, about the profound impact that design has on business. Together we demystify the idea that design is just aesthetics, highlighting it as a key tool to solve problems, drive innovation and create high-value experiences in organizations. We also explore concepts such as strategic design, problem definition and the parallelism between design and architecture.