In this first episode of our new podcast 'Trendsetters' we delve into the world of digital transformation in the automotive industry with Diego Madrigal, CEO of Grupo Karlo. Diego shares his vision on how his company is revolutionizing the sector with its digital products. We discover the challenges and lessons learned in the launch of technological innovations in Mexico, Karlo's B2B2C model, and how the company values user experience through data analysis. In addition, we explore the future of digitalization in the automotive industry and emerging opportunities to continue innovating.