In this episode of 'Trendsetters', we talk to Jaime Macías, Director of Sunbank, about his transformation from a financial startup to an energy solutions company. Jaime shares his vision on the incorporation of technology in business models and the value of apps as digital assets. In addition, we discuss the importance of maintaining business culture after a merger, knowing user archetypes before designing digital products, and the key to investing in technology to scale. An episode full of insights on innovation and growth in the energy sector.